5 Sneaky Ways Companies Greenwash (and How Allmade Flips the Script)
“Eco-friendly.” “Sustainable.” “Green.” 👀
Sound familiar? These words get tossed around a lot. But let’s be real, sometimes they’re more marketing than meaning. That’s greenwashing: making products sound good for the planet without actually doing the work.
At Allmade, we don’t play that game. Here are five of the most common greenwashing tricks, and exactly how we do the opposite.
1. We don’t just use buzzwords — we show our receipts.
The Greenwash: Lots of “eco” talk, zero proof.
Our Way: We make tons of sustainable apparel, from organic cotton, recycled blends, recycled cotton, to triblends. But no matter what the shirt, we’re specific about what goes into it. From recycled polyester (plastic bottles!) to organic cotton, we’re upfront about the fibers and their impact. Clear. No fluff.
2. We don’t claim one “green” thing and ignore everything else.
The Greenwash: “It’s organic cotton!” (and then silence on everything else).
Our Way: We look at the whole picture: from fabric to ethical wages. Sustainability isn’t one box to check, it’s the entire checklist.
3. We don’t just talk — we back it up with third-party audits and transparency tools like our Impact Calculator.
The Greenwash: Big claims, no receipts, no audits.
Our Way: We’ve got third-party certifications like GOTS, plus partners like ClimeCo who keep us accountable. And we go a step further with our Impact Calculator, a tool on our website where you can plug in any Allmade style and quantity to see how much water you’ve saved, emissions avoided, energy conserved, and plastic recycled.
4. We never forget the people behind every tee.
The Greenwash: Only talking about “planet” while ignoring the people making the clothes.
Our Way: People are part of the planet too. We’ve supported local orphanages in Honduras, helped provide affordable housing & transportation, and backed accessible healthcare in the communities where our tees are made because sustainability is about human dignity as much as environmental impact.
5. Supply chains shouldn’t be mysteries — ours are open for you to see.
The Greenwash: No one knows where or how it’s made (and that’s the point).
Our Way: Zero secrets. We literally take customers on yearly factory trips so they can meet the makers and see the process firsthand. No hiding anything.
The Bottom Line
Sustainability isn’t our slogan, it’s how we’re built. 💚
See the proof for yourself with our Impact Calculator!
