What is Modal?

Everyone always comments about how incredibly soft our shirts are. The cool part is that 25% of each one of our shirts are made from a tree. Yes, you read that right. A TREE! (Sustainably grown and harvested, to be exact!) So, how can they be so soft then? 
It's that Modal, baby! 
Click the link below to check out a video on how Modal is produced.

 

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