HOW TO EDUCATE YOUR CUSTOMERS ABOUT ALLMADE: A GUIDE FOR GARMENT DECORATORS

As a garment decorator, you're not just providing t-shirts—you're delivering a product that represents someone's brand's quality and values. When you pitch Allmade t-shirts, you’re offering your clients more than just a blank canvas; you’re offering a story of eco-friendly innovation and ethical production. 

To help you better educate your customers about the unique benefits of Allmade, we’ve put together this guide. By understanding and communicating what makes Allmade special, you’ll empower your clients to make informed decisions and boost their confidence in choosing sustainable apparel for their custom printing needs, and you’ll stand out in our current world of growing demand for eco-friendly and ethically produced apparel.

Here's a guide to help you communicate the Allmade difference to your clients and show them why choosing Allmade for their custom-printed tees is the most comfortable, smart, stylish, and sustainable choice.

1. Sustainability is the Core Differentiator

At the heart of Allmade is a commitment to sustainability. Allmade tri-blend tees are made from recycled polyester, organic cotton, and modal, which results in t-shirts that are both soft and environmentally friendly. The production process reduces water use and minimizes harmful environmental impacts, addressing some of the most pressing issues in the fashion industry.

1. How to communicate this to your clients: Tell your customers that when they choose Allmade, they’re supporting eco-friendly materials. For example, recycled polyester helps keep plastic bottles out of landfills, and organic cotton avoids harmful pesticides and excessive water usage. This resonates with today's environmentally-conscious consumers.

2. Talking point: "By choosing Allmade for your custom t-shirts, you’re reducing your carbon footprint and making a positive impact on the planet—without sacrificing quality."

3. Show Your Impact: Use the Allmade Impact Calculator to demonstrate the tangible environmental benefits of choosing Allmade. This tool allows you to calculate the specific impact of your order, from the number of plastic bottles recycled to the reduction in carbon emissions. Sharing these statistics with your clients can make the benefits of sustainable choices more concrete and compelling.

2. Ethical Production is Key

Many customers today care about where and how their products are made, and Allmade is proud to lead the charge with ethical manufacturing. Allmade partners with factories that provide living wages, safe working conditions, and more, particularly in countries like India and Honduras. This emphasis on ethical production supports workers and communities, ensuring that the apparel industry can be a force for good.

1. How to communicate this to your clients: Explain that Allmade is committed to fair labor practices. This adds significant value to the product for businesses and consumers who want to ensure their purchasing decisions align with their social values.

2. Talking point: “Unfortunately, the apparel industry has long been associated with poor working conditions and unfair wages, especially in developing countries where many garments are manufactured. Allmade tees are made in ethically-operated factories that provide living wages and outstanding opportunities for their local communities, so your custom apparel not only looks good but does good for the world."

3. High-Quality Tees with Superior Comfort

Sustainability & ethics are crucial, but comfort and durability are also important. Allmade tees offer superior softness thanks to their unique fabric blends, including Modal, which is known for its luxurious feel and eco-friendly production process. These shirts are also built to last, maintaining their shape and color wash after wash.

1. How to communicate this to your clients: Let your customers know that Allmade t-shirts are not only sustainable but also incredibly comfortable and long-lasting. All of the different mediums of garment decoration will hold up beautifully on these high-quality tees, ensuring their investment pays off in the long run.

2. Talking point: "With Allmade, you get more than just an eco-friendly t-shirt. The softness and durability make these tees perfect for any occasion, whether it’s for a company event, brand, or retail shop."

4. Versatility and Style Options

Allmade offers a wide variety of styles, colors, and fits, ensuring your customers can find the perfect option for their needs. From crew necks to V-necks to heavyweight tees, Allmade has a solution for every apparel need. 

1. How to communicate this to your clients: Highlight the range of options available from Allmade. Allmade’s versatile options make it easy to find the right fit for any customer.

2. Talking point: "Allmade offers a wide range of styles and colors that are perfect for any event or brand, and with their sustainability credentials, you can feel confident in choosing the best option for your business."

5. Competitively Priced for High Value

Despite the premium quality and ethical production methods, Allmade t-shirts are competitively priced. This makes them a great option for screen printers who want to offer their customers high-value products without pushing the price too high.

1. How to communicate this to your clients: Point out that while Allmade tees might not be the cheapest on the market, they offer superior value for money. Your clients get eco-friendly, ethically produced, and comfortable t-shirts at a price that reflects their high quality.

2. Talking point: "Allmade tees offer premium value at a fair price, combining sustainability, comfort, and ethical production in one stylish package."

6. Marketing Resources and Support

Allmade provides a wealth of marketing resources to help you communicate these values to your clients. From social media content to detailed information on their eco-friendly initiatives, you have access to tools that make it easy to educate and promote Allmade to your clients.

1. How to communicate this to your clients: Utilize the marketing materials and resources Allmade provides to share the brand story. By leveraging Allmade’s strong mission and product messaging, you’ll make it easier for your customers to understand why Allmade tees are the right choice for their (and their customers!) apparel needs.

2. Talking point: "Allmade gives you the tools you need to tell a story that resonates with your customers and makes you stand out—if you want to learn more visit their website Allmade.com or reach out to them directly!

By educating your customers about the unique benefits of Allmade t-shirts, you’re not just selling a t-shirt—you’re helping them understand why it matters, and distinguishing yourself (and distinguishing them!) in the oversaturated and unsustainable apparel industry. Whether it’s sustainability, ethical production, comfort, or style, Allmade ticks all the boxes, making it easier for you to offer high-quality, eco-friendly t-shirts to your clients.

Encourage your clients to think about the impact their choices have, and show them how Allmade can help them make a positive difference—without compromising on quality or comfort. Together, you can offer more than just a t-shirt; you can offer a product that helps people and the planet.

For more details on Allmade's wholesale options, visit SanMar.com!